Prism Brewing Company

Prism Beer

SOUND

FULLSCREEN

PRISM BREWING COMPANY © 2010

Creating a whole new spectrum of beer

ABOUT US

Quick Facts

A

B

C

Did you know that the old Philadelphia TV channel with the same name was an acronym for Philadelphia Regional In-home Sports and Movies? The company lasted from 1976 to 1997 when it spit into Comcast Sportsnet and the Stars movie channel.

Each color in the spectrum, ROY-G-BIV has a meaning at our copany. It is a way to differenciate and group our beers. Learn more in our beer section!

In Philadelphia, you can't put pretzels in bags based on an Act of 1760. I for one prefer my pretzels from a guy standing on the Boulevard with stacks of them in milk crates, you?

Prism Beer Company was started in 2009 by Rob DeMaria, a Philadelphia native who found artistic expression in making beer. Having studied film in his early college years, he always had an eye for seeing things differently. In fact, that creative thinking enabled his career in technology, but his artistic expression was still missing. So one day he decided to try his hand in making his own beer. Of course, he couldn't allow himself to follow the recipe verbatum, so he got creative. That first beer would later turn into his summer seasonal, a Belgian White Ale brewed with Chives. Over the course of the next few years his creative outlet was became quite popular with his friends. One day, his friend Tim Bitto asked him to brew some beer for his brothers going away party (He was moving to Devner, not the Pen). Rob had been thinking about brewing an Idia Pale Ale (IPA) with a twist, naturally, and did so with honey. That beer was so popular at the party, he found more and more people asking him where they could buy his beer, and Bitto Honey IPA was born. The wheels in his head started turning. Over the course of the next year, while finishing his MBA, he did every homework assignment with his business plan in mind. He read, researched, talked, and listened, and in the end contacted Chris Leonard, the owner of a local Brew Pub called the General Lafayette Inn & Brewery. They established a relationship where Chris would rent space and Rob would be able to brew his beer and see what sort of response he got from the market. In November of 2009, the first beer was sold (after a few test batches sold by the General Lafayette). Less than 6 months later he closed on a small business loan, signed a lease, boutght equipment and began building a brewery of his very own.